mobile app concept
Lumofit
A fitness mobile app designed to help users track workouts and nutrition, with a focus on simplicity, clarity, and habit-building.
A fitness mobile app designed to help users track workouts and nutrition, with a focus on simplicity, clarity, and habit-building.
PROJECT
branding + web design
PROJECT
ux research + ui design
Industry
outdoor adventure and tourism
Industry
health and fitness
Year
2025
Challenge
Many fitness apps offer extensive tracking features but create unnecessary complexity for users trying to build consistent habits. The challenge was to design a simple, motivating experience that allows users to log workouts and nutrition quickly while maintaining clarity and structure.
Challenge
Many fitness apps offer extensive tracking features but create unnecessary complexity for users trying to build consistent habits. The challenge was to design a simple, motivating experience that allows users to log workouts and nutrition quickly while maintaining clarity and structure.
Challenge
Many fitness apps offer extensive tracking features but create unnecessary complexity for users trying to build consistent habits. The challenge was to design a simple, motivating experience that allows users to log workouts and nutrition quickly while maintaining clarity and structure.
OUTCOME
The result is a streamlined mobile app concept built around clarity and ease of use. Simplified logging flows, a clear information hierarchy, and a focused interface create an experience designed to support consistent habits without overwhelming the user.
Challenge
Many fitness apps offer extensive tracking features but create unnecessary complexity for users trying to build consistent habits. The challenge was to design a simple, motivating experience that allows users to log workouts and nutrition quickly while maintaining clarity and structure.
Research
Before moving into interface design, the project focused heavily on UX research. Competitor analysis, feature mapping, and user interviews helped uncover how people actually track their fitness progress and where existing products create friction. These insights informed the app’s information structure, interaction patterns, and overall user flow.
OUTCOME
The result is a streamlined mobile app concept built around clarity and ease of use. Simplified logging flows, a clear information hierarchy, and a focused interface create an experience designed to support consistent habits without overwhelming the user.
Research
Before moving into interface design, the project focused heavily on UX research. Competitor analysis, feature mapping, and user interviews helped uncover how people actually track their fitness progress and where existing products create friction. These insights informed the app’s information structure, interaction patterns, and overall user flow.
Manchester, UK — Working globally
Visual identities, UX/UI, and websites for creative studios and experience-led brands, crafted with structure and strategy to last beyond launch.
© 2026 Brandventure Design — Hajni Hercz
Manchester, UK — Working globally
Visual identities, UX/UI, and websites for creative studios and experience-led brands, crafted with structure and strategy to last beyond launch.
© 2026 Brandventure Design — Hajni Hercz
Manchester, UK
Working globally
Visual identities, UX/UI, and websites for creative studios and experience-led brands, crafted with structure and strategy to last beyond launch.
© 2026 Brandventure Design — Hajni Hercz
Manchester, UK — Working globally
Visual identities, UX/UI, and websites for creative studios and experience-led brands, crafted with structure and strategy to last beyond launch.
© 2026 Brandventure Design — Hajni Hercz